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The craze for collectible charms and beads 10 years ago revolutionised brands such as Pandora, Trollbeads and Thomas Sabo. “It was massive,” says Lucy Reece-Raybould of the Company of Master Jewellers, a buying group representing more than 350 independent stores across the UK and 210 suppliers. “The charm has changed the jewellery world completely. For many of our retailers, the charm saved them.”





thomas sabo soldes 2018 Thomas Sabo has long been the purveyor of charms for the masses. It’s a business based on the ornamental pieces’ unique ability to act as a talisman, gifted with intent and collected with memories attached. As Susanne K?lbli, creative director at the German brand concurs: “Other than wedding bands, charms are probably the only other pieces of jewellery that really transport history.





thomas sabo charms soldes While they are by no means in denial about the tough trading conditions for both branded jewellery and retail in general at the moment, they do know they’ve got a strong strategy for 2018, which starts with the reinvention of Thomas Sabo’s Charm Club.THOMAS SABO is one of the globally-leading jewellery, watches and beauty companies, designing, selling and distributing lifestyle products for women and men. The company, established in 1984 by Thomas Sabo in Lauf/Pegnitz, operates around 300 of its own shops across all five continents. THOMAS SABO also collaborates globally with approximately 2,800 trade partners as well as leading airlines and cruise operators.





For the start of October 2017, thomas sabo charms pas cher the jewellery and watch brand THOMAS SABO is introducing a new customer club in its home market of Germany and internationally, initially in the countries France, Great Britain, Austria, Sweden, Switzerland and Spain. Under the name THOMAS SABO Privilege Club, the company is thus taking its customer-driven marketing to a new level.